Hi, I am Ben Mercuri, a Design Director/
Lead UX Designer
I’m passionate about people, which fuels my drive to create exceptional user experiences for companies of all sizes. With over 15 years of experience in product design, marketing design, and team management, I’m ready to help your company leverage data-driven analytics and user testing to deliver world-class experiences.
Marketing/Ecommerce Design
My roots in design are in marketing—from my first job at Crocs to today, I’ve always loved helping companies tell their story through compelling, effective marketing.
Product Design
With over 15 years of experience designing exceptional user experiences for startups, fintech companies, and large corporations, I bring deep empathy to every project—ensuring each experience is truly crafted with the user in mind.
My Design Process
Data driven design, balanced with empathy makes the perfect environment to create great user experiences. The “who” is just as important as the “what”.
LISTENUnderstand the Problem Statement
You can’t understand without being a student of both your internal and external customers.
LEARNDig into the Analytics
Spend time learning what your users are doing and what motivates them. Put yourself in their shoes.
CREATEDesign | Test | Iterate
It is time to put pen to paper. Iterative design is key here. Build a prototype and get it in front of your users
My Specialties
Leadership
With over a decade of working closely with founders, leaders and stakeholders. I love bringing the dreams of the leadership team and aligning them with the user’s needs to create a great user experience.
User Testing/Analytics
Using empathy to understand the audience/user group is the number one tool in the designers skillset. The best way to build this empathy is spending time with them or digging into data analytics to understand their pain points, habits and what excites them.
The 3 headed Dragon of Design
Being part of a great product team is my favorite part of my job. The designers role is to sit between the business (product) and the dev team to translate business goals into reality.
